UK E-commerce market
The online sales growth in the UK has a significant influence for the e-commerce packaging sector and for the overall UK economy. Global agency “We are social” shows how 92% of the UK population (64.91 million) have access to internet, and so there are more opportunities for companies to move online and grow their business.
Top 10 e-commerce sites in the UK
• Ebay: multinational business to consumer marketplace
• Amazon: market leader etailer with global reach
• Tesco: largest British supermarket chain
• Argos: large multichannel home and general merchandise retailer
• Asos: global online fashion retailer
• Next: British multinational clothing, footwear and home products retailer
• John Lewis: UK based multichannel department store
• Marks & Spencer: major Uk based retail chain of large stores for groceries and fashion
• IKEA: multinational furniture and home appliances retailer
• B&Q: largest home improvement and garden centre retailer
British Consumer Behaviour
What do Brits buy and how much do they spend on an average online order? The most popular product categories that British consumers buy online are clothing, books, shoes and electronics.
The value of an average order is around £78.74 based on the 2015 online retail statistics. So whether consumers buy one thing or multiple things, they rely on a smooth and fast tracked delivery, but they also expect to receive their purchases in a pristine condition.
One would think that consumers are happy with the way their deliveries are handled if they continue to buy online. But statistics show different. According to IMRG research 40% of consumers have received inappropriate packaging. Retailers have the responsibility to conduct proper research when it comes to e-commerce packaging and test different options. The most exciting of the whole online buying process is when the package arrives.
First impression counts! Trust us, there is nothing more disappointing than receiving your package in a poor condition, opening it and seeing that your product is damaged. To prevent this, we have put together a list of packaging solution that can prevent this from happening.
Cardboard – The most cost effective and sustainable packaging solution
Cardboard packaging is one of the most preferred materials used in e-commerce packaging on the market. Why? Because it’s cheap, recyclable, versatile and strong. We find that strong double wall cardboard boxes are ideal when shipping fragile items such as electronics, flowers, telephones, jewellery etc. Single wall boxes, or boxes with fitments are suitable for books, clothes, brochures and shoes.
Other protective packaging like loosefill, bubble wrap and tapes can be used to secure the boxes and its contents while storage and transport. Pack King is one of the UK’s preferred suppliers of cardboard protective packaging who distribute across the whole of UK area.
We can create boxes either plain or printed by using your artwork or by using our graphic design team. We find that printed packaging makes a better first impression for the customer. You can either have your logo or promotional message on the box or get us to help you with your artwork. What happens when you send bad packaging? Bad packaging can affect your business and brand reputation.
Consequences of poor e-commerce packaging:
– Brand reputation
– Sales and profits
– First impression